A colleague got me all excited yesterday when she told me that Forever 21 was coming to Australia. As far as I can tell, this is a (probably untrue) unconfirmed rumour. My frantic googling revealed that some random news source published an article in April stating that ‘Topshop, Abercrombie & Fitch, Uniqlo, Banana Republic and Forever 21 are all said to be looking to bring their wares down under’ and ‘Forever 21 may be taking over places from the now defunct Borders.’ This unreferenced, unsubstantiated claim is not enough to get me excited. It would be fantastic if Forever 21 came here, but even if they did, I doubt they’d have the prices and range that they have in the US. We just don’t have a big enough market. The USA has a population of approx 307 million, while Australia has a piddly 22 million.
But anyway, dreams and yearning aside, I was inspired to go onto the Forever 21 website and choose some items I’d like to try on. I made it through the tops, sweaters and cardigans, dresses and hair accessories before running out of steam. Here is the outcome:
The prices are mega cheap... I went crazy in Forever 21 when I was in Los Angeles about 6 years ago. Tempt and Valleygirl have some improving to do before they will ever match up to Forever 21's greatness, but they are probably the most similar stores here.
